Sam CranwellProject index
UK based product design leadershipDocumented experience
Selected work / SWARCO EConnect Versantus
Mobile product design / EV charging

Making it easier to find and use an EV charger

Overview

I led the redesign of SWARCO EConnect’s mobile app at Versantus. I took an existing app through beta and subsequent releases, designing the full driver journey from sign-up and payments to charging, account management and invoices.

Two EConnect design mockups showing a charging site and options for starting a session.
EConnect design mockups showing charge-point selection and session setup.

Make the right charger easy to spot

The first release showed chargers in a searchable list. Drivers could look up a location, but it was hard to tell which charge point at a site was usable, which socket would fit their car or how fast it could charge.

I made the map the starting point and designed panels that broke each site down into its charge points and sockets. I used socket-shape illustrations alongside connector type, charging rate and availability so drivers could recognise the right plug at a glance. Once charging began, the app showed battery status, elapsed time, energy used and cost together.

Screens from a released version of SWARCO EConnect

Map of the UK showing clusters of charge points, with a charger search and a filter control.

Find a charger

See charge points on the map and filter the results.

Charge point details showing the tariff, opening hours and available Type 2 sockets with a start charge button for each.

Choose a socket

Check the connector shape, charging rate, availability and tariff.

Charging in progress screen showing battery at 62%, elapsed time, energy used and session cost.

Track the charge

See battery status, time, energy used and cost together.

Test with real cars and a real charger

We installed a charge point at the Versantus office and invited visitors and clients to charge their cars with the app. The feedback showed how much map responsiveness mattered. We revised the availability icons and brought charging history and invoices into the app so drivers could find them alongside the rest of their account.

A design other networks could use

The redesigned apps replaced the MVP as the wider product grew its customer base by 300% over two years. The work also enabled SWARCO to sell white-label versions to ChargePlace Scotland and MFG, taking the system to thousands of charge points across the UK. The ChargePlace Scotland app used the same design with its own colours and app icon.

I also designed location-specific offers for drivers and the tools site owners used to manage those offers.

Read the Versantus case study

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